Create Targeted Content Across Digital Consumer Touchpoints

Creating More Valuable Consumer Experiences and Retail Sales Opportunities

In today’s ultracompetitive retail landscape, delivering valuable customer experiences is everything. And when making the kind of relevant customer connections that drive action on the sales floor, timing is everything. That’s why digital signage has evolved into such a powerful consumer touchpoint. From digital posters and interactive kiosks, to intelligent vending machines and point-of-sale devices, retailers can deliver more targeted, engaging brand experiences and capture critical sales opportunities when and where they matter most. And with the retail marketplace being driven more and more by technology, Intel®-based solutions provide the flexibility, manageability, and security needed to engage customers at every touchpoint.

Reach the right audience with the right message at the right time

Intel® Retail Client Manager (Intel® RCM) is the intelligent software solution that enables you to deliver digital content to every screen with greater impact, when and where it matters most. Reach your ideal audience segments with the right message at the right time. Improve the effectiveness of ad campaigns through audience analytics. Remotely manage your marketing campaign in near real-time. And launch customized content on the fly to quickly and easily deliver a richer brand experience.


  • Intuitive, easy-to-use platform
  • Intelligent tools for controlling the delivery of marketing content in near real-time
  • Remotely control retail digital touchpoints from anywhere with enhanced browser-based manageability capabilities
  • Engage optimal audience segments using audience analytics
  • Capture time-critical sales opportunities
  • Customize content on the fly
  • Implement globally with a range of languages supported (including English, Spanish, Japanese, Russian, Simplified Chinese, German, and Portuguese)
  • Receive real-time error reports
  • Control individual consumer digital touchpoints, dedicated channels, or entire media networks with advanced manageability features such as power off, restart, show screen, and direct control
  • Take advantage of critical capabilities of Wake Up1 and Reset to BIOS1 for Intel® Active Management Technology (Intel® AMT)-enabled platforms
  • Create content using any combination of video (from standard definition to ultra-high definition), images, and sound
  • Deploy marketing content more cost-effectively, without high distribution and printing costs

Powerful, Intuitive, and Simple to Use

Intel® Retail Client Manager (Intel® RCM) allows you to manage every element of your digital marketing content with ease. Use any combination of HD video, web content, images, flash or HTML5 animation, and audio, and stream to some or all of your digital networks. Customize network channel displays according to demographic information or other parameters with the unique categorization engine, and do it with the flexibility to adapt to changing business needs in real time. The tools you need to deliver more powerful digital consumer touchpoints are at your fingertips with Intel RCM.

Save Time and Money

Intel® Retail Client Manager (Intel® RCM) gives you the flexibility to deploy more dynamic campaigns faster and more cost-effectively. Put an end to high distribution and printing costs, and to waiting for insertion deadlines and television schedules. Plan, create, and launch campaign lifespans, targeted deliveries, and real-time promotions without limitations. Digital signage networks are simple to use, inexpensive to maintain, and can provide real return on investment (ROI). Accurately track marketing costs to the point of purchase. Use, reuse, and interchange all forms of digital content to suit changing needs. Intel RCM also provides audit trails and administration support.

Register to Sell: Intel® Retail Client Manager

Every screen needs something to manage the content. Help your customers meet their content management needs with Intel® Retail Client Manager (Intel® RCM), the industry-leading content management solution.

Intel RCM enhances the value of any signage network, deepens your ongoing relationship with your customers, and can generate a continuing revenue stream for your business.

Plus, generate more revenue through Intel RCM licenses plus additional products and services.

Please contact your Intel® Authorized Distributor for pricing.

Intel® Authorized Distributors

Region Company Product# Contact
North America Arrow Intel® RCM 2.0 Advance Scott Silverstein
O: 303-824-7152
M: 720-362-0326
North America Ingram Micro VV4196 Nicholas Gugliuzza
O: 716-633-3600 ext.66034
North America ASI 161043 INT SF RCMV2ADV Intel PM
1-800-2000-ASI (USA)
1-888-2000-ASI (Canada)
North America Seneca RCMV2ADV Scott Falso
O: 315-218-9104
M: 315-345-3327
North America Avnet RCMV2ADV - INTEL RCM PLAYER V2  Todd Westman 
O: 800-328-8147
North America Synnex  3921169 Mike Manley
O: 510-668-3745
M: 510-557-2335
North America D&H Distributing RCMV2ADV Intel Specialist
O: 800-340-1001
North America Tech Data Intel® RCM 2.0 Advance Greg Herring
O: 800-237-8931 Ext:84155
Latin America ALDO Intel® RCM 2.0 Advance Betania Alves Firmino
Phone: +554432612009
Europe Also Intel® RCM 2.0 Advance Philipp Grueter
O: +49 2921 99 2794
M: +49 170 2253676
Europe Prestigio Intel® RCM 2.0 Advance

Dmitriy Nazarenko
O: +380 444 554 411
M: +420 791 056 703
Europe Avnet Intel® RCM 2.0 Advance Mats Sjöbrand
O: +46 8587 46400
M: +46 (0) 733 113 502
Europe Tech Data Intel, Samsung Interactive Signage Bundle Wouter Dierinck
+32 (0)2 583 83 11
Europe Ingram Intel® RCM 2.0 Advance Alain Caeymaex
O: +32 473 946 903
APAC Dragon Intel® RCM 2.0 Advance Giap Yong Ooi
O: +65 6212 9804
M: +65 8180 3220

Ang Kwong Hun
O: +65 6212 9806
M: +65 9366 2080
APAC WPI India   Rakesh Arora (Director-India)
O: +91 11 26 810175
M: +91 98 10 007545
APAC Synnex International RCMV2ADV PM: Jerry Huang
M: +886 09 2010 7209

PM Leader: Annie Chou
M: +886 09 2657 3799
APAC WPI SEA Intel RCM 2.0 Advance (RCMv2ADV) Allan Hia (Senior Director)
O: +65 6282 5188
M: +65 9765 3295

Chee Leong, Tan (Senior Product Manager)
O: +65 6282 5188
M: +65 9146 9997
APAC UNIQUEST Intel® RCM 2.0 Advance Tom Seo
O: +82 31 776 9916
M: +82 10 9020 3823
IJKK Tokyo Electron Device Intel® RCM 2.0 Advance Kazuma Sasaki
O: +81 3 5908 2677

Intel® RCM Documents and Videos

Tutorials and Demos

This introductory video walks through setting up a very simple campaign in Intel® Retail Client Manager.

Watch the video

This video details the steps of creating a channel and registering a new player to this newly created channel.

Watch the video

Get all the specifics about the role of a typical media manager, a role that creates and manages media in Intel® RCM.

Watch the video

Step-by-step overview includes how to enable screen show, direct control, restart, power, and more.

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Learn how the command entity works, including creating a command entity, using command details view, and a custom command overview.

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Get all the details about how to create playlists and playlist types, including ordered, random by duration, randomly count-based, and ordered count-based.

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Learn about the "when" of Intel® RCM, including public schedules, importing/exporting schedules, and basic and complex recurrent scheduling.

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Learn how to set up and configure Intel® Retail Client Manager Audience Analytics and the sensor.

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Learn about the benefits and use of conditional play by category, category creation, assigning categories to channels, and assigning categories to campaign media.

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Learn how to configure content for Intel® Retail Client Manager Audience Analytics.

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Learn how to create reports for licensing, proof of play, and content analysis in Intel® RCM.

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A detailed overview of tickers, including how to create tickers in campaign zones, creating tickers as project entities, static tickers, and dynamic RSS tickers.

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This tutorial explains how an external resource can interrupt an Intel® RCM campaign by triggering another specific campaign to play.

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This video explains Intel® RCM's security schema of users, roles, and permissions.

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Product and Performance Information


Intel® Active Management Technology (Intel® AMT) requires activation and a system with a corporate network connection, an Intel® AMT-enabled chipset, network hardware and software. For notebooks, Intel AMT may be unavailable or limited over a host OS-based VPN, when connecting wirelessly, on battery power, sleeping, hibernating or powered off. Results dependent upon hardware, setup & configuration. For more information, visit